Welcome to Iolite Global Consulting

How can Iolite Global help you grow your business?

Iolite Global is a marketing and business consulting firm that provides support for how to:

Go-to-market: strategic planning, market and competitive analysis and branding -- we will build a compelling market entry strategy and story for your brand
Grow your business: pricing, promotional advertising, product and distribution tactics
Build a brand: creating a brand, developing a unique and impactful marketing messages
Launch a business: business plan writing, getting started
Build awareness and gain customers: managing marketing and promotional activities, measuring success

We listen, we write, we design, we implement, we train. We're passionate about our clients' businesses. Best of all, we're strategic about finding ways to give your business an edge over the competition.

Do you want to know why people buy - or don't buy - from your company?

We can help. We start by asking questions. We seek and uncover the unique qualities of your product or service that deliver benefits and compel people to purchase. We determine ways to make your brand stand out, and develop the means for you to own a distinguished position in the mind of your customers.

We build strong and effective marketing communications, evaluate and recommend pricing, distribution and promotional strategies, and develop tactics that accelerate your business. We will help you identify gaps, and provide the tools to strengthen the foundation of your business.

Why choose Iolite Global?

In addition to being fun, friendly experienced marketers, we love to teach. You will find that our unique approach reflects our commitment to partner in a way that maximizes the potential for your business.

We will stay involved for as long as you need us, in the capacity that makes most sense for your business. Our services include:

Project-based consulting
Outsourced marketing
Training for your staff in marketing and promotion
On-going quarterly meetings to ensure our work together has a sustainable impact

Our experience spans multiple industries, companies of different sizes and a wide range of product and services. We have experience in local, domestic and international markets. We would be happy to talk with you, and share how we have uncovered the inner brilliance of each brand. Download our brochure.

Iolite Global Consulting is named for the beautiful gemstone, iolite (pronounced eye-o-light), which legend describes as guiding Norwegian sailors across the seas to new lands.  With its unique ability to change color depending upon the viewer’s perspective, it is only when the stone is expertly cut that it reveals its true brilliance. 

YOU - Embodied as a brand.

Customers buy products and services that are similar to themselves. You're selling yourself (your "personal brand") or company's culture as much as your product or service. Do your marketing and sales messages embody your personal and business brand to truly stand out from the competition? We'll work with you to bring the light of your personality to the way you present your business, so that you shine through to your customers. This successful workshop is our most popular service, and delivers real impact.

Contact us for a free consultation.

"We believe that a trusted partner can provide guidance, perspective and expertise to uncover and leverage the innate value of your brand. We do this - and we do it with passion."

-- Erika Hovland, Managing Director

We stay involved - in the capacity that makes the most sense for your business.